Our central objective consisted in making a global analysis of the motor vehicles sales, on brands and categories. In order to reach this objective, our paper includes the presentation of the sale activity in a rationalistic approach, starting from the opinions of certain renowned authors of this field, a brief analysis of the international automotive industry and the analysis of the motor vehicle sales in Romania in the period 2010-2012. The importance of the paper consists in the identification of the main coordinates of the motor vehicle sales in Romania by means of the SPSS program.
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