Promotion Banking Services and Products – Factors Influencing Bank Offer Promotion among Consumers

In a still uncertain economic environment, due to the influences of the financial crisis, the most promising channel to interact with current and prospective customers is the online environment – social networking platforms.
Gaining consumer trust online and complete understanding of the behavior of competition continues to serve the needs clarification banking financial companies, the idea of promoting banking offers in the digital environment. Also, these two factors are among the most important influencing and promoting policy dictate trajectory banking financial institutions.
Virtual universe should not miss the communication policy of banks with current and potential customers. Messages sent through this channel reach consumers where they spend their time, where they are more willing to interact and where you can see them in real-time responsiveness.