Based on the results of statistical analysis we highlight the crisis financial condition and factors of negative trends in the activities of Ukrainian enterprises. The necessity, timeliness, and the problems of implementation of the new for Ukrainian enterprises paradigm of preventive financial management is substantiated. The author’s view of the corporate finance, consequences of the crisis, the content of the crisis management and preventive financial management of enterprises is presented. The content and the role of the controlling as an innovative resource of the preventive financial management at an enterprise is determined.
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